Shelal Kleider is a distinguished Australian retail brand dedicated to providing sophisticated formal wear that inspires confidence and elegance in women. With an unreserved focus on quality, design, and style, we strive to provide garments that reflect every woman’s individuality.

Our Values

At Shelal Kleider, customer satisfaction is at the heart of our operations. Our commitment to excellence ensures that every piece in our collection embodies the perfect blend of timeless elegance and modern design, making Shelal Kleider the ultimate choice for women looking to leave a lasting impression.

Our Story

Founded in Dubai in 1995 by Ernest Orya, Shelal Kleider was born from a vision to empower women of all ages with sophisticated formal wear that enhances their confidence and style.

With over 30 years of experience in the clothing industry, Ernest has honed his expertise in both Dubai and Frankfurt, gaining valuable insights into dynamic global fashion trends across years. Leveraging his keen eye for quality womenswear, Ernest has now brought his extensive knowledge to Australia, establishing Shelal Kleider to meet the formal wear needs of Australian women.

Today, we are proud to have assembled a team of dedicated professionals committed to providing women with easy access to elegant statement pieces to enhance their wardrobe.